Al Jaffee’s fold-ins for Mad magazine
A New York Times interactive feature of the Mad magazine fold-ins created by Al Jaffee since 1960.
If you were young at any time in the last 44 years, you know the fold-in: the feature on the inside of Mad’s back cover that poses a question whose answer is found by folding the page in thirds.
Mr. Jaffee does have a computer, but its main benefit, he said, has been to make the typographic tricks in the fold-in easier to create. He doesn’t draw with it, which leads to another surprise: the master of the fold-in never actually folds.
“I’m working on a hard, flat board,” he said. “I cannot fold it. That’s why my planning has to be so correct.”
“The computer would make it so much simpler,” he added. “But I think I’m going to remain a dinosaur.”



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